We recommend sending out this email at least a week before launch! Feel free to copy/edit this template and send it to your employees.

Hi Team,

We're so grateful for each of you and your daily contributions to make {COMPANY} an amazing place to work. We've been looking for a better way to involve everyone in celebrating positive actions and that's why we are launching Nectar! With Nectar, everyone will be able to publicly recognize each other with small bonuses that can be redeemed for rewards of your choice.

On {LAUNCH DATE} you'll receive an email from Nectar, like the one below, inviting you to create an account. Every month, you’ll get an allowance to recognize each other with. As you are recognized by your peers, you can save up and redeem points for gift cards on dozens of top brands including Amazon, Visa, Nike, and more.